ARTHAUS
Client: Kohn Petersen Fox, Dranoff, Intech
Awards: American Architecture Awards, Multi-Family Housing; ENR MId-Atlantic Award of Merit; NAHB Best Condominium Community Finalist; MNH Excellence Award, Development & Design High Rise
Kendon Photography was commissioned to shoot this dramatic new addition to Philly’s skyline. While a first round of photos had captured the residential units, KPF wanted additional shots that showed the amenity spaces in use and activated with people. We worked with a number of agency models on a packed schedule, overlapping photography with video throughout the day, coordinating decisions for styling and lighting. Moving to the streetscape, we were able to direct organic foot traffic to populate the exterior views. The shot list included a number of dusk views, so a phased shoot was planned over one full day and several evenings to complete the shot list.
“Set along Philadelphia’s Avenue of the Arts, Arthaus provides a new landmark for the city’s growing arts and cultural district. Located on the southeast corner of Broad and Spruce Streets, the 47-story tower enriches the arts and cultural district with its distinctive design and active retail podium. The massing of Arthaus is modulated into four rectangular volumes. Each of these bundled rectangles rises to a different height, creating a distinctive tower top. The stepped, interlocking boxes also provide large outdoor terraces. Arthaus’ tower wall features a vertical expression balanced by horizontal terraces at each corner, which offer sweeping views of Philadelphia from the Delaware River to the Schuylkill River.
At the base of Arthaus, brick and terra cotta feature walls along Broad and Spruce Streets continue the scale of the street wall and relate to the material language of the neighborhood, while the tower’s high-performing glass façade is detailed with white aluminum mullions that add texture and variety.
Arthaus is comprised of 108 light-filled units and more than 36,000 square feet of world-class amenities, including a unique rooftop greenhouse and more than 4,200 square feet of ground floor retail space. The building’s outdoor spaces will feature a year-round rooftop greenhouse, individual planting beds, a reflecting pool, lawn, and sun deck. Additional amenities include a 75-foot indoor lap pool and state-of-the-art fitness center overlooking the Kimmel Center, a tranquil library, board room, club room, dining salon, café with demonstration kitchen and children’s playroom.”
